There are some important factors for successful websites. This article deals primarily with online visibility. Before I start, I must first clear up a common misconception. You can have the best and most beautiful website in the world; if no one visits it, unfortunately, it does you no good at all. In this article we’ll show you five methods to increase your website’s online visibility.
SEO (Search Engine Optimization)
Besides a modern and mobile optimized website, SEO is the most important factor. If you are indexed on Google, you can get more sales by increasing your ranking position. A great advantage is that organic traffic does not incur any costs. By paying attention to important ranking factors, your organic results can be improved. If you don’t know how to start off with this, working with one of the best SEO companies will guarantee you better results.
Link building is another essential part of SEO. If your website is linked by other websites, you gain“Domain Authority“. Websites ranking above 80 are considered top players. These are insanely big and well-known websites. If you can get a link from one of these websites, it brings numerous benefits. By receiving links form high DA websites, you rank higher on Google, and consequently receive more traffic. However, you don’t have to chase after the very big players, as this might also be extremely difficult, especially as a smaller online store. Links from smaller websites also help, especially if they are in the same niche as you.
A good method to build backlinks is content marketing. Create content that promotes reader engagement, and you will get links naturally. Collaborations with other websites is another great method. But, it’s best to focus on organic link building as a rule of thumb.
This is a strategic marketing approach that aims to attract new visitors and customers through the creation of useful, relevant and knowledgeable content. It is important to publish new content with high quality standards at regular intervals. If you create good and relevant content, your visitors and readers are much more likely to share it with others and you automatically increase the reach of your website.
Content marketing is an important component of so-called inbound marketing, which aims to be found by prospects and customers. Inbound marketing contrasts with classic outbound marketing (where you email specific customers or make cold calls).
SEA (Search Engine Advertising)
If your website has already been optimized, advertising via Google Ads is another step to successful search engine marketing. On the search results page, depending on the query, we can find between 1-4 ads above the organic search results. In addition, up to 3 ads can appear below the results. With this type of advertising, the website owner pays Google an amount for each click. All these ads fall under the category SEA.
If you want to place paid ads via Google, you have to use the in-house service Google Ads. In addition to the ads on the search results pages, you can also book banner ads on other websites via the Google Display Network. It is definitely worthwhile to ensure good search engine optimization in advance and then include SEA as another traffic channel. There is the so-called Quality Score, this determines how well the search query matches the text in your ad and also the linked website. The scale ranges from 1 to 10 and can positively influence your position and the bid price.
Nowadays, personal communication between consumers is more important than ever before. A direct recommendation from friends or acquaintances is considered much more trustworthy than classic advertising and can strongly influence the purchase decision. However, the service or product must absolutely fit the story being told. This means that only a high-quality product leads to a happy customer and then also brings positive word-of-mouth and thus positive recommendations. To provide a consistently positive experience, more and more companies are setting up a CRM system.
SMM (Social Media Marketing)
Social media marketing on Facebook (Meta) and Instagram is a great method to increase your visibility. Since Facebook and also Instagram allow you to define your target group very precisely, you can definitely reach your customers via the social networks. However, if you are exclusively in the B2B sector, it can be significantly more difficult to reach the right people. This is mainly due to the fact that Facebook or Instagram is mainly used by people for entertainment, and not business. For B2B, Linkedin is the right platform.
Maintaining your own social profiles can also be an essential part of your general branding. In this case, the focus should be on your company and not exclusively on your product or service. In this case, you should work with a digital branding company as they’ll be able to advise you what content is best for promoting your company’s identity on social media.
From my point of view, it is very important to ask yourself what you want to achieve in the first place through SMM. You need to look at what makes sense for your industry and specific situation. In any case, you should research beforehand whether the costs and effort here are (currently) really worth it, for you.
A website should always be seen as part of a larger whole. Of course, the website is by far one of the most important tools today and that’s exactly why it needs to be promoted constantly. If you’re going online with a completely new domain and no marketing, then your website would practically be invisible for quite a considerable while.
In conclusion, the most important measure for increasing your website’s visibility is still SEO, especially that it costs nothing. However, since this is a constant process that simply takes time, especially in the beginning. For that reason, it should be combined with the other four methods mentioned in this article.