Instagram has proved to be one of the most effective tools in eCommerce, social media marketing, and advertising.
Many brands of all sizes and types have successfully used this platform to increase their brand awareness and find potential customers.
With a whopping 1 billion users worldwide, Instagram cannot be beaten by any other social network in the near future.
Although other platforms like Facebook might have a greater circle of users, Instagram’s users are more engaged. Plus, they’re more inclined toward following business accounts compared with other social media platforms’ users.
That’s the reason 70% of US brands are active on Instagram, and they hope to increase their presence in the year to come.
Despite all these facts, reaching a sustainable income using Instagram is not that easy. As you know, there are countless competitors in every niche, making marketing and advertising so difficult.
There are many unsuccessful marketers and businesses on Instagram that cannot gain enough followers. Some of them try to buy Instagram accounts that have lots of followers. This way, they can save time.
But the question is how to increase your sales using an Instagram account whether you’ve bought it or created it from scratch.
In this article, we’ll provide you with some tips to be successful in Instagram marketing and increasing your income.
Start an Instagram business account
Instagram provides you with two great options: business accounts and creator accounts.
Creator accounts are for bloggers and influencers who are well-known among the users. Business accounts, as it comes from the name, are specifically designed for brands.
Here are some advantages of having a business account on Instagram:
- Your bio can get an upgrade
- You can easily schedule your posts
- Access to insights
- Acquire an Instagram Shop
- Access to advertising features
- Add hyperlinks to your Instagram stories
Do competition research
You need to understand your niche audience, your rivals, and the sort of content you have to produce.
So you must consider crucial aspects of your rivals’ accounts like impressions, engagement rates, content types, topics, and so on.
Also, to develop the greatest content for your audience, you must know their age, gender, geography, and social status.
You may simply join specialty groups, channels, and local communities to learn what your target audience is looking for. This is especially essential if you want to target local audiences with your content. This will allow you to tailor your material to their preferences.
Create educating content and schedule your posts
This has repeatedly been said that CONTENT is king!
Fortunately, Instagram has a variety of tools that allow you to broadcast your thoughts in various ways. Feed posts, IGTV, Stories, Live, and Reels are different means of providing content for your audience.
The important thing is to feed them with informative content so that after a while, they recognize you as a niche thought leader.
Moreover, you must pay careful attention to the time you post your photos/videos. In fact, posting during peak hours gives you the opportunity to reach the largest number of people possible, resulting in higher engagement rates.
Fortunately, there are a number of automation features to help you plan articles and automate your online presence.
Use the Shopping feature
Instagram shopping feature is one of the most sought-after options of the platform among different businesses.
Here are how you can use it:
Feed Post Shopping
Instagram feed posts are the most basic and popular sort of material on the platform. This is a fantastic method to get the word out about your product to potential buyers. That’s where you can also tag your products so that users directly buy them without having to leave the Instagram app.
You may build an Instagram store and curate your list of items to sell in addition to tagging them in a feed post. The Instagram Shop page will highlight the brands that build this shop.
This is another way to get discovered by consumers who are searching for different products.
Instagram Stories Shopping
Three eCommerce tools for businesses are available on Instagram Stories. Swipe-up links on Instagram Stories are a wonderful method to get people to visit your website. Aside from that, you may tag your goods in your Stories and include more information.
Other features: Instagram Live, IGTV, and Reels Shopping
Apart from Instagram feed and Stories, you can use the shopping feature on Live videos, IGTV, and Reels.
This way, you can get the maximum exposure possible and increase your sales in the most effortless way.
Collaborate with Instagram influencers
Using influencers is one of the simplest and most cost-effective ways to engage specialized groups and raise brand recognition.
More than 70% of marketers consider Influencer Posts to be the most successful content type for their campaign because of this.
The majority of consumers pick their products and services based on recommendations, which are well-known. Influencers play a big part in these suggestions since consumers place a high value on the opinions of well-known persons.
Instagram is heaven for influencer marketing, and this is a great opportunity for your business to partner with some of them.
Try to search for highly engaged influencers in your niche and avoid paying attention solely to the number of followers.
Cross-promote your Instagram posts
Remember that although Instagram has a great reach, you can’t solely rely on it and expect the maximum sales possible.
You have to be active on other platforms and choose some alternatives to Instagram so that you can direct your niche audiences from there to your Instagram page.
Instagram has appeared as one of the most effective social media marketing tools, particularly for small businesses. If you want to use Instagram to boost your sales, all you have to do is to create a business account and provide useful material relevant to your area. Of course, because this is a time-consuming job, you must be patient along your journey.