One day, you take a look at the content you are curating, and your website is nowhere to be found in the search engine. The views are down, and other brands are taking over the market.
Whether you are working on your own business or managing content for someone else, dealing with daily SEO tasks can be overwhelming. But how can you do a better job when you’re already doing your best? With additional tools, you can improve your SEO performance in moments. Check out the software that will aid you in keyword research, tracking analytics, link-building practices, and overall content optimization for top results.
Keyword Research
From the beginning of SEO optimization to now, keywords have always been the main focus. They remain essential even if every other practice is changing. All marketing and SEO specialists know how to do keyword research properly. Yet, not all of them know that specialized tools will do the work for them, omitting manual labor. With keyword research software, you can find top-ranking keywords and build a winning marketing strategy. So, what kind of tools are there?
- Keyword generators. Keyword generators will create a list of keywords according to your content topic and target audience. Most of the apps will give you top-10/50/100 keywords containing the words of the topic from their database. They will also show the most searched words in each region. Some software has additional options, such as:
– keyword difficulty score for top keywords.
– keywords that match the topic but do not contain your seed keyword.
– keyword volume estimate.
For example, if you are searching for keywords that relate to “bitcoin,” a good app will show you the most popular phrases that contain the word “bitcoin” and related ones. That includes searches like “hardware wallet” and “electronic wallet.”
- Keyword planners. As an SEO expert, you must be curious about search queries your audience uses when looking up your brand or market. Autocomplete generators and keyword planners help you explore the questions people search for. These tools not only show you hundreds of keyword ideas based on the data, but they also split them into different categories. Some tools will also tell you more about each keyword, such as search volumes.
- Report creators. There are dozens of report generators for keyword research on the internet, and they all can support SEO experts in various ways. One of their main tasks is to show all the keywords your content ranks for in the top places.
By using these kinds of reports, you can work on your keywords and move your page-two ranking pages to the first page. Even this small change will grow your audience and boost your views since users rarely go to the second page of their search results. Don’t forget to use the best VPN available if you want to protect your sensitive business and client information when scanning your websites with report generators. It’s essential when working remotely or using public unsecure Wi-Fi.
Analytics Tracking
As an SEO professional, you must already know that up to 70% of all user choices fall on the first five search engine results. That is why ranking above your competitors is important. You are practically winning at marketing if your website is number one! But what if you are not sure about your marketing strategy when racing with your competition? Analytic-tracking tools will help you discover valuable data to perfect your approach.
- User interaction assessments. The software can create user interaction assessments that will show you how exactly users interact with your content, be it website pages or social media. You will see how many leads are generated every day and how customers react to events. Good tools will also help you with privacy controls and sync with other software platforms.
- Inspection tools. Now you know how your users interact with your content. But how does your website look to search engines? Inspection tools will facilitate a better understanding of the search engine impressions based on the traffic. Some of the apps send notifications every time your website breaks. Software like crawlers will do efficient site mapping.
- Built-in browser extensions. There is no need to download a separate application to track your analytics. Install any browser extension that will check SEO analytics for any website you visit. Not only do these extensions utilize the data for accurate SEO audits, but they can also compare domains and URLs. You will see additional details like search engine rankings and keyword density.
Link Building
While keywords are a tool that you use to reinforce your content, link-building is more like building authority from the outside. Having your links on someone else’s websites proves that you are important to them and their business. Search engines also see pages with high-quality linking habits as reputable and popular. That is why they rank higher than other web pages. So, utilize these tools to build links and boost traffic on your website.
- Competition analytics. Do you think you know your competitors well enough? If your answer is “no,” then this tool will help you out! With analytics tools, you can see what backlinks your competitors use. After you understand which websites are linking to other brands on the market but not yours, you can send them a message and ask to collaborate. Your link-building campaigns will surely become more effective.
- Email outreach tools. Specialists who want to focus on email outreach campaigns only can use email outreach tools. They can aid in:
- setting up campaigns based on link building,
- finding email addresses of potential partners,
- verifying the email address validity,
- checking email addresses of website owners,
- sending cold emails,
- answering with automatic follow-ups.
By using email outreach tools, you can create and test your campaigns, tweak them to perfection, and automate your experience to minimize manual labor.
However, be careful when handling emails. When collaborating with others, always check the sender and verify its legitimacy. Opening attachments increases the risk of falling victim to a phishing attack. Educate yourself about the types of this threat, like spear phishing.
- Prospect search software. “Prospect research” is a term often used by nonprofits to find potential donors, but it has been adopted by the business community long ago. With prospect research software, you will be able to scan your content and find potential outreach opportunities. This software usually finds the contacts of possible backlink partners. Then, you can create and send different marketing emails depending on your goal.
Content Optimization
Once you have worked on all the main aspects of SEO, it’s time to tweak it to perfection with overall content optimization. This process will improve the general quality of your blog pages, websites, social media pages, and so on. Additionally, it will make the content more relevant to your target audience, boosting engagement and extending reach. Tools for content optimization can do a lot, from optimizing meta tags to troubleshooting your web pages.
- Website crawlers. Website crawler tools analyze your website according to dozens of advanced SEO protocols and rules and then point out what kind of problems you have to fix. Regular checks showcase the main problems that can harm your website’s crawlability. The lower it is – the harder it is for your pages to rank high in search engine results. Most high-quality tools will list advice for you to battle these issues.
- On-page optimization software. While other software and tools help you optimize your strategy outside the website, on-page optimization apps will help you look closer at every page and improve it. It will let an SEO specialist break down keywords for every web page, write better, more engaging text for the audience, and add related visual content. Moreover, this software can detect technical issues on web pages, such as broken links.
- AI-based content optimization. Automation has already been briefly mentioned, but it can be further used thanks to AI-powered content optimization tools. While you can use AI writing generators to write optimized content, dedicated tools will utilize proper SEO tactics to bring you better results. In fact, they create relevant text and visuals, motivating your potential customer base to engage with your web pages. Advanced natural language processing models from well-known platforms are used to analyze top search results and come up with useful topics.
SEO Tools Are the Answer
There have been rumors that SEO is no longer relevant in the marketing industry. Yet, time has shown that SEO optimization has stayed as popular and useful as it was ten years ago, leading all businesses to adopt the strategy.
The competitive market of SEO, however, is getting harder to understand. You have to think about curating high traffic, boosting engagement, generating leads, and finding keywords, and not all experts can handle the pressure. That is exactly why manual work no longer gets the same results. With a good SEO-focused toolkit, though, you can reach better results. Not only will it provide you with high-quality data and advice, but it will also minimize manual labor, lifting some work off your shoulders.
