Paid online advertisements can do a power of good for businesses that have the capital available to invest in them. The problem is, not everyone has extra room in the budget to afford Pay-Per-Click ads through Google or Facebook. So if you’re looking to draw in more visitors to your site through organic methods, you need to be a bit more creative. Fortunately, we’re here to help. Here are four ways you can make your website more attractive, productive, and effective –– without spending a dime on advertising.
Plenty of companies overlook this vital practice, but doing the legwork behind the scenes is just as important as how you present yourself in public. Writing apt meta descriptions and optimizing your page for keywords and phrases will help increase the likelihood of leads finding your site through search-engine queries. Remember to be specific in this practice as well. For instance: don’t select “point of sale” as a keyword when the phrase you really need to push is “point of sale system for pharmacies.” The more precise your keywords are, the higher your chances are of drawing in qualified leads.
Value Function Over Flash
Resist the temptation to add unnecessary frills to your website. More often than not, supplementing your pages with superfluous material won’t increase your web traffic. Rather, the few leads who endure a needlessly complex website will likely leave your pages confused and dissatisfied. When it comes to web design, a clean and functional look always trumps a busy template.
Write Write Write
If you want more people to come to your website, you need to give them a reason to visit. Creating content is one of the best ways to achieve this goal. Make it a point to prioritize any blogs or articles you write. The best companies don’t think of their blogs as filler; rather, they take the opportunity to answer customer questions in blogs and use blog-writing as a conversion tool. Become a resource to your customers first, and they’ll trust your recommendations more down the line.
Just because you don’t want to pay for advertising space, it doesn’t mean you can’t provide your website with the lift it needs. Reposting blogs and content offers across social media is one of the best ways to increase your website’s reach. Furthermore, don’t be afraid to branch out and engage with the community; more and more businesses are utilizing social media platforms to share success stories and funny vignettes around the office. The bottom line is, any way that you can connect with your customer base is an option worth pursuing. Stay creative and keep your finger on the pulse, and you’ll have no trouble bringing in loads of organic visitors to your site.