You have effectively been using the Internet to maximize exposure and grow your company over the years. Your company website generates a substantial number of unique views and visitors each month. You have become an expert at engaging with the fans and followers that interact with you through social media platforms. You still have not fully taken advantage of video conferences when it comes to growing your business and generating more sales, but, there are four effective ways that you can do just that.
Conducting Interviews with Qualified Candidates
One of the best ways that you can grow your company is by having a staff that is filled with highly qualified employees to lead the way. High definition video conferencing can truly come in handy in this regard, because you will be able to connect to more people in a fraction of the time it would’ve taken through traditional face-to-face interviews in the same location.
Using video conferencing to host interviews has exponentially grown in popularity within a relatively short period of time. Only 10 percent of companies in the U.S. used video chats to conduct interviews back in 2010, but that number skyrocketed to well over 40 percent in less than three years later, according to Slideshare.net. Instead of scheduling a substantial amount of time out of your busy day to sit down and interview numerous candidates in your office, you can quickly find out everything that you need to know within a single video conference.
Reduce Money Spent on Overhead Expenses
Another way that you can effectively use online video conferencing to grow your business is by using it as an efficient alternative for conducting board meetings, seminars, and conferences with your employees. This can really come in handy when it comes to those companies that host these events each year in order to stay connected to their employees from the other side of the country or even the other side of the world.
Instead of spending a considerable amount of money on renting a large venue and paying for hotel accommodations as well as room and board for your entire team, you can simply pay a fraction of the cost to host a high definition video conferencing even that everyone can attend from the comfort of their own homes and offices. You can then take the money that you would’ve spend on travel and other associated expenses and reinvest it into more profitable aspects of your business, according to Mashable.com.
Increase the Retention Rate of Quality Employees
In addition to being able to effectively recruit, interview, and hire qualified job candidates, you will also be able to use video conferencing in order to retain the first-class employees that you already have by allowing them to telecommute instead of coming to the office every day. One recent study confirmed that over 80 percent of employees between the ages of 35 and 44 want to work from home, according to Inc.com.
If they are given the opportunity to make the same amount of money that they already make from the comfort of their own home, chances are they will quickly send you their letter of resignation. Therefore, if you are interested in retaining these employees and making them more comfortable, you can use high definition video conferencing to stay in contact with them as they work from home and still maintain a considerably high level of productivity and efficiency. In addition to basic communication and connecting with your employees and customers, the combined forces of video conferencing and the Internet can truly elevate your business in more ways than you might think.