If you are new to building websites, you may be wondering what you should use to get your business online. There are a lot of options out there and it can get a little complicated. In fact, a lot of new business owners get overwhelmed because they do not know where to begin.
One platform you may have heard of is Shopify. This is a leading provider that a lot of big brands are currently using. We are going to suggest to you reasons why you should consider using Shopify for your new business so that you can make up your mind.
Access Your Store Anywhere
We like that Shopify is hosted and it has its own servers. This means that you do not have to worry about maintaining it or having to install software. Instead, you just need the internet to access your store. You can run your business from anywhere and all you have to do is pay a monthly fee. This makes Shopify a good choice for beginners or people that are always on the move.
As a business, one of your top priorities will be ensuring that you watch your site’s performance within search engine results with a vigilant eye, and that you maintain a consistent and competitive approach toward visibility within search engine results. Shopify is forever strengthening its capabilities in this area; learn more about Shopify SEO services for yourself, and how to improve your customer reach through the tangible effects edge SEO will bring to your site.
It is Mobile Responsive
More people now than ever before are using their mobile phones to browse and make purchases. This means that you want your store to be mobile friendly and ensure customers find it easy to shop online. The good thing about Shopify is that it is mobile responsive and there are apps available for a good shopping experience. This allows customers to find the products they want, and it avoids them clicking off and going over to a competitor.
There is an Abandoned Cart Feature
Any business will have customers shop on their store who then do not follow through to complete the sale. This can be for a number of reasons. But the most important thing is that Shopify allows you to send the abandoned cart to the customer’s email. This can encourage them to resume the buying process and get you another sale.
24/7 Customer Support
If you are new to setting up an online store, you are going to run into issues along the way. This is inevitable when you are working with a new system. But, instead of panicking, you can rely on Shopify’s customer support. Their excellent service is available 24 hours a day and seven days a week. So, whenever you are having a problem, you can jump on and talk to an expert on webchat. There are also community forums you can join to keep updated and enjoy tips.
You want to ensure that your online store looks appealing to your customers. Perhaps you already have your own logo and color branding. Well, Shopify is going to help you create a fresh and attractive store. There are hundreds of themes available for you to choose and customize. You can create your own identity quite easily.
Improve your Marketing Approaches
Setting up a new business can be challenging and it can be difficult to persuade customers to make purchases. This is especially true when you are offering products that are offered by competitors. But Shopify offers some great marketing approaches to help you. For example, there are built-in tools that can offer discounts and coupons for customers. In addition, you can offer free shipping. When you are first starting out, it is a good idea to incentivize purchases. Everybody loves to grab a bargain and the marketing tools can be just what you need to do this.