Photo by Tima Miroshnichenko from Pexels Marketing automation is used by 69 percent of top B2B performers for customer acquisition cost (CAC) and 50 percent for customer retention. With adequately positioned advertisements and inbound marketing, B2B marketing automation may help you impact your ...
Image by congerdesign from Pixabay The world is facing strange times. Everything from shopping in stores to the way we spend our free time has changed. As a business owner, face-to-face engagements with customers is prohibited in many countries around ...
Photo by NordWood Themes on Unsplash The internet is many things. It can connect us with someone on the other side of the world instantly. It can provide information that, once upon a time, could take hours to find. It has its issues, ...
Photo by Anderson Guerra from Pexels A lot of people (and marketers in particular) harp about the significance of social media, and how much of a role it has in the marketing strategy of so many businesses and brands. After all, you can ...
Quite frankly, we’re pretty sure that there’s nothing that software can’t do. From the simple bits like Microsoft office that we all know and love to the complex software that some of the biggest companies out there are using. It’s ...
In the past, starting a business involved purchasing or renting an office or store, and selling a product or service there. As a result, there were significant start-up costs, which discouraged a lot of people from becoming entrepreneurs. However, entrepreneurship ...
As a business, there are many different factors that come together in order to help seal your success. Of course, the type and quality of your products and services play a part in this as does your marketing strategy and ...
Innovative companies are the ones that constantly reinvent the wheel and create new products and services to wow their customers. The challenge is that you can’t really predict the success of a new product with certainty – even when it ...
Successful e-commerce depends upon customers making it all the way through your sales funnel. Any difficulties or delays shoppers encounter after entering your website may prompt them to exit without making a purchase. A single moment of confusion can kill ...