These days, social media marketing is an absolutely non-negotiable need among those looking to build a strong connection to their audience and attract new people to their brand. You may have found yourself with multiple social media platforms, wondering if it’s time for a real social media marketing strategy. One way that many carry this off is with scheduling tools, and today we’ll visit just a few benefits of such tools when growing your media presence.
You can’t truly move forward if you’re always tied to your social media. And if you have a family, you’re going to have to decide where your time is best spent.
Social media scheduling tools make it so that you’re engaged with your audience, even when you’re not online. More than that, if you have customers that need assistance, the speed with which social media marketing tools enable a response can show that you value their time as well.
If you’re responding personally, you won’t have to spend time opening and going through each social media platform. A media management tool can direct all inquiries through one funnel, so no one is left hanging, and you don’t feel like you’re scrambling to address everyone.
What kind of impact do you really have? Acquiring data about our influence is invaluable when it comes to identifying areas that need improving, and what kind of content is receiving the most attention. It’s easier to use an all-in-one tool that can give you ideas about what’s trending across all platforms.
It also tells you a lot about your own content. Do your personal posts get more clicks than the links you share to your business site? This says that people are interested in learning more about who you are, which can always translate into increased business down the road.
These tools can also help you track how well a certain keyword is doing, so you can re-strategize if necessary. Are you soaring on one social media site and tanking on another? With a management tool, you’ll be able to more easily identify why.
3. Reach and Security
If your entire audience is in a single time zone, you’re really lucky. Chances are, you’d like to expand your reach to include the world that’s awake while you’re asleep. If you notice you’re getting clicks from a far-off land, scheduling posts during their prime hours can be a great strategy for engaging them further.
Speaking of broad reach, hackers never sleep. It’s all too common for someone to co-opt your online identity while you’re blissfully unaware. Social media marketing tools can be more secure than your average login, and you can set permissions accordingly.
Furthermore, if you do get hacked, or if you have a team member who’s misbehaving, you’ll be much more likely to get to the bottom of the situation.
Social media marketing doesn’t have to consume your entire life in order to work. Take advantage of the boom in automation, and spend more time having great ideas that will take your brand even higher.