Though social media platforms and mobile applications are widely used in the modern Connected Age, new research suggests that their weak emotional connections with consumers mean they need to strengthen their brands and build stronger relationships with users. Social media ...

As more and more businesses publish videos on social media, their goal is often to engage as many viewers as possible. It is easy to see why, as engaging videos retain more viewers, encourage interaction, get shared frequently, and ultimately ...

  Instagram has active users to over 800 million. Businesses have an extended opportunity here on Instagram to market their products and to get an interested and targeted audience without spending on paid advertising lots of money. The best part ...

  Over the past few years, we have seen a significant change in how business marketing takes place across the world, and the correct use of today’s technology has the ability to give businesses the distinctive competitive edge in the ...

  These days, social media marketing is an absolutely non-negotiable need among those looking to build a strong connection to their audience and attract new people to their brand. You may have found yourself with multiple social media platforms, wondering ...