Researchers at Duke University and Emory University have recently inspected one of the newer applications for brain scans: improving marketing efforts. Using sophisticated imaging of the human brain while it is subject to commercial stimulus could provide significant data for ...

Researchers at the University of California at Santa Barbara (UCSB) have uncovered a process used to encode memories in the synapse layer connecting neurons of the human brain. In order to ensure memories are encoded in the synapse and retrievable ...

Researchers at the University of Southampton have recently announced the development of a new kind of information processing technology. Their development is inspired by chemical processes in living systems, such as our brain, and it should enable the improvement of ...

Researchers at the Massachusetts Institute of Technology in Cambridge, Massachusetts have discovered that people look for a person in a crowd by scanning the crowd, moving from one face to the next with a set timing based on waves of ...

Researchers from the University of Chicago and Vanderbilt University have uncovered that the brain plays a critical role in color perception. According to their study, it is the brain – and not the eyes – that assigns colors to objects; ...

A research team from Ben Gurion University in Beer-Sheba, Israel, found that talking on a cellular phone harms the mental abilities of the user. This research may serve as a warning against one of the gadgets most of us use ...

Researchers at the University of Florida have discovered an enzymatic switch that allows some cells to live and leaves nearby cells to die. These results may be a key discovery in the fight against Alzheimer’s disease. The researchers found an ...

Scientists from IBM and five university partners will head a US government-funded collaboration to create electronic circuits that mimic brains. Their ultimate goal will be to understand the complex wiring system of the brain and to build a computer that ...

Scientists at the University of California Los Angeles (UCLA) have revealed that older adults are able to increase the efficiency of their brain by performing searches on the Internet. The survey performed shows that computer-savvy middle-aged and older adults were ...

Researchers from Yale University have discovered evidence that tiny hairs found on mammals’ brain cells have an important role in transmitting molecular signals. The molecular signals prompt the creation of neurons in different brain areas. These findings may contribute to ...