The focus of the launch was the high tech ‘3D Vision’ which are wireless active shutter glasses. Designed with optics and electronics to provide two times the resolution per eye and compared to the passive 3D glasses conventionally available, these glasses provide ultra-wide viewing angles. nVIDIA’s 3D glasses look similar to sunglasses and are lightweight.
“Along with gaming innovations in Microsoft Windows and DirectX, nVIDIA 3D Vision proves there’s never been a better time to be a PC gamer,” said Corey Rosemond, group marketing manager, Windows Gaming. “By including support for previously released and upcoming Games for Windows and Games for Windows – LIVE titles, PC gamers can expect a new level of immersion in full stereoscopic 3D, and enjoy broad support for the hottest games.”
One of the first companies to use nVIDIA’s new technology outside the gaming industry is the Carrollton Texas based Glacier Media Systems which developed a 3D video system based on nVIDIA’s Vision technology and Mitsubishi DLP HDTV. Together with an adult content company called Pure Play Media which already filmed several 3D adult movies they created an interactive 3D adult video where the viewer can change the viewing angle in real time. Despite its reputation the adult industry helped push many advanced technologies in the past and its interest in 3D technology could eventually help expedite its introduction into the consumer market.