If you’re a broker looking to offer a more personalized approach to trading without the cost and time involved in building software from scratch, white label trading platforms are well worth considering.
The big benefit of buying an off-the-shelf platform and getting it white-labelled is that you can launch under your own name and branding while using infrastructure that’s already tested and compliant. You’ll be able to focus solely on growing your business while someone else handles the tech side of things.
If you still need convincing or you’re just not sure whether a white-label trading platform is the way forward for your business, keep reading. This guide outlines four unbeatable benefits of these platforms for any brokerage that’s serious about scaling.
1. You Can Launch Faster Without Building In-House
Building a platform internally takes a whole lot of time and money, not to mention a skilled team. Most brokers can’t justify the upfront cost or the ongoing maintenance that comes with this approach, and that’s where a white label trading platform can be the better alternative.
Getting white label futures trading software from a reputable developer like DevExperts guarantees that you’ll get to market much faster. You can offer live accounts and real-time trading features without writing a line of code, and without lengthy QA cycles and server setup processes. Your provider handles all the tech stuff for you.
2. Offer a Professional Experience Right Away
Your clients expect your technology to be fast, stable, and above all, user-friendly. The great thing about white label futures trading platforms is that they already deliver this, so you can offer a great experience to your clients from day one.
You’ll also get a branded login portal (often with the ability to choose how the interface looks) and fully integrated tools that make your firm look and feel established, even if you’re just launching. It’s a great way to stand out from your competitors without reinventing the wheel.
3. Reduce Ongoing Costs and Technical Overhead
When you license a platform, you’re not having to pay for full-time developers or infrastructure, so your margins should be easier to manage. You’ll know exactly what you’re spending each month and what for, so you can plan your growth without being hit by unexpected technical costs.
Your provider should also handle regulatory requirements, so when rules change (as they so often do), they’ll adjust the backend without pulling your team into a brain-tiring technical problem-solving scenario.
4. Access a Wider Range of Features
Finally, most white label platforms have the technology to support things like advanced order types and real-time data feed out of the box, giving you the value of details with a personal feel from the get-go.
Most will also come with mobile support as standard, as well as client reporting and account management tools that don’t need to be added (for an extra cost) one by one. That makes your firm more competitive without the need for separate vendors.
If you want to launch fast or scale your brokerage quickly, white label trading platforms can help you do both.
