Blogs are widely regarded as a great way for businesses to strategically gain customers. As we’ve explained in a different article, business blogs aren’t necessarily about making a sale directly from a blog post. Instead, the goal is to connect ...

Have a List of Negative Keywords This is a common suggestion when it comes to boosting your paid search results, but a surprising number of people neglect to use negative keywords. Google Adwords is largely based on keywords. Negative keywords ...