Image Source Nowadays we are more and more online and, logically, marketers have hurried up to reach their audiences at the places where they currently hang out. Printed media was declared to have a 16% decline in incomes in comparison ...

Image Source Are you tired of having to wait for an ad to play before you can load up your favorite streamers broadcast on Twitch? Or maybe it is the video ads that play midway that annoy you the most? ...

Arbitrage bidding in online advertising borrows heavily from the high frequency trading world of wall street. In arbitrage bidding, as is the case in high frequency trading, advertising inventory changes hands multiple times in a matter of milliseconds as it ...