Researchers at Duke University and Emory University have recently inspected one of the newer applications for brain scans: improving marketing efforts. Using sophisticated imaging of the human brain while it is subject to commercial stimulus could provide significant data for ...

Scientists from Cardiff University, UK, have discovered that studying the unique way a person’s brain “sings” may provide insight into complex conditions such as schizophrenia and epilepsy. With better understanding it will be possible to develop better treatments and save ...

Scientists have drawn a connection between the responsiveness to placebo treatment and reward anticipation. In an article published in Nature magazine, scientists from the University of Michigan showed that volunteers who were strongly affected by a placebo treatment showed high ...