It is really important to know who your ideal customer is in the fast-paced and tough business world. It’s important to have data-driven opinions when you release a new product, enter a new market, or ask for feedback on your ...

Scientists at Harvard University in Cambridge, Massachusetts and The University of California at San Diego determined a method of predicting the spread of contagious diseases using social networking theories. Utilizing the friendship paradox – the idea that a person’s friends ...