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B2B Marketing Automation: The Key to Customer Growth

B2B Marketing Automation: The Key to Customer Growth

Photo by Tima Miroshnichenko from Pexels Marketing automation is used by 69 percent of top B2B performers for customer acquisition and 50 percent for customer retention. With adequately positioned advertisements and inbound marketing, B2B marketing automation may help you impact your prospects’ interactions ...

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3 Ways Technology is Changing B2B Contracts

3 Ways Technology is Changing B2B Contracts

The nature of business-to-business contracts has changed considerably over the years. Technology has played a prominent role in the evolution of these types of business relationships. Businesses should be aware of major technological trends in 2018 and the ways that ...

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