Consumers are arguably the most important stakeholders for the success of any business. In e-commerce, in order to stand out, you have to do more than just giving your clients a good e-commerce shopping experience. For instance, you can drive ...
How The Internet Can Help You To Be Healthy
Being healthy is one of those things that we all want, but relatively few people know how to make happen in the best way possible. If you want to try and make sure that you are doing everything you can ...
Cybercriminals and Account Takeovers
One of the most important parts of managing your company’s website is keeping your users’ information safe. Part of this is making sure unauthorized people don’t have access to user accounts which can include personal information and access to their ...
Apps and Social Media Platforms Failing in Emotionally Connecting with Users
Though social media platforms and mobile applications are widely used in the modern Connected Age, new research suggests that their weak emotional connections with consumers mean they need to strengthen their brands and build stronger relationships with users. Social media ...
5 Questions CSOs Should Ask About Threat Intelligence Services
CSOs naturally get excited whenever something new pops up on the cybersecurity horizon, especially when it has the potential to mitigate the prevalence and acuteness of cyber attacks. So as threat intelligence services started picking up steam, many became eager ...
What is Digital Marketing All About?
In a world that is becoming increasingly centered on the Internet, it is quite crucial to have an effective digital marketing strategy, which can draw in prospective buyers and followers to your online presence. After all, as of December 2017; ...
iEducation: Methods for Learning Outside the Classroom
When we were kids, we all probably had a point when we do not want to go to school. Learning inside a four corner room can be boring and tedious, and we knew it even then. But what if learning ...
Amazon’s Brand Gating: How Does It Impact Your Business
Brand Gating is another important piece of the brand policing “pie.” With all of the recent brand policing issues running rampant in Amazon, it’s a no-brainer that brand gating might be the most effective way to start. After all, Brand ...
4 Inventive Ways to Leverage Webinars for Your Business
As a small business owner, you probably know that it’s easy to admire but tough to follow the marketing wizardry of the world’s most successful brands. The things that made Nike, Starbucks or IBM household names are very likely ridiculously ...
IoT Risks and GDPR Create Pressure for New Healthcare Security Solutions
My colleague, Ryan Kh of Smart Data Collective and I recently spoke with some experts at a conference on the intersection of big data and healthcare. We have heard many technology enthusiasts preach about the tremendous benefits the IoT brings ...