Little did the experts really know the impact that legalizing online casinos would have starting in 2012 with Delaware. However, when New Jersey joined the party in 2013, it didn’t take long for the American iGaming industry to truly shoot into the stratosphere. There’s no question that technology like HTML5 and the talents of the major casino game developers like Microgaming and NetEnt worked to forge a winning path and dominance for online casinos.
However, with the endless thirst for new and bold online casino play and security, the premier online casinos continue to turn to AI to raise their game even higher. This article explores the impressive ways that AI continues to positively impact the great American online casinos.
AI on the Front Lines: Tackling Cybersecurity
It doesn’t matter how impressive the promotions and online games are at an online casino if the player doesn’t have confidence. A great deal of that confidence besides fair gameplay, is online security and anti financial fraud. Unfortunately, no matter how trained a human security team is toward cybersecurity, they are not as good as AI.
It only takes the smallest opening and a nanosecond for sophisticated cyber thieves to take down an entire network. However, with AI on the frontline, the playing field is quickly leveled in favor of online casinos and, ultimately, the members. AI uses advanced tools and databases of stored information about human behavior to pinpoint current and even future weaknesses and give suggestions to improve security.
AI Boosting up the Registration Process
All reputable online casinos invest heavily in a highly functional and user-friendly registration system. While most online casinos require their members to input their personal information, including a social security number, the best online casinos use AI to verify the data behind the scenes. In mere minutes, a new member can have their accounts verified and have them ready to go with the fantastic casino games and the promotions.
AI’s Continued Cybersecurity Presence
Even when a new member is successfully verified, and in the groove, AI still monitors their actions. With behavioral AI, it studies all of the actions and movements, are studied, stored and later analyzed in vast databases. That way, in real time, AI can detect in real-time that a player’s online movements are out of the ordinary and spring into action, even going as far as locking them out of the site until further verification can be authenticated.
AI Against Anti-Fraud: Making More Secure Transactions
With so many members making deposits and other financial transactions in real-time, it is also impossible for today’s online casinos to rely solely on human intelligence to green-light these transactions. Furthermore, because credit cards and other financial tools are used in heavy volume, the door for abuse and fraud is so wide open.
Thankfully, behavioral AI meets the challenge of securing financial transactions with great accuracy. Again, behavioral AI studies all the usual movements an online casino player makes, including deposits and withdrawals. And because most online casinos allow members to store their financial information online for quick reference, behavioral AI knows these details, too.
So, if a member suddenly uses another member’s credit cards, behavioral AI springs into action. Not only will it prevent the member from using it, but it might lock them out entirely until it can better ascertain things. Likewise, even if a member suddenly switches to a new payment method that has never been used or an amount that is higher than usual, behavioral AI will also spring into action on behalf of the online casino.
AI in Game Development: Newer and Bolder Games
Even though there are so many talented casino game developers, the thirst and hunger for newer and more engaging casino games need to be met. Thankfully, AI continues to lend its muscle to gaming development. Starting with behavioral AI, casino game developers hit the ground running with the types of games and bonus levels that players truly prefer.
With this critical step, developers can borrow winning elements to develop new variants. Also, AI can streamline the development process that much faster, including working out the bugs and pointing out future bugs. With AI’s assistance, online casinos can produce and release new games faster, which is a growing trend for their growth.
Predicting the Future: More Personalized Gameplay
AI’s new talents are leading to more personalized gaming. This is clear with online casino promotions. Instead of focusing on general advertising, which might not excite many players who don’t prefer the games, online casinos use more personalized marketing. Based on behavioral AI, online casinos can send each member dynamic promotions to encourage them to spend and play the actual games they prefer.
