Just as technology keeps evolving and the needs of people follow the same pattern, digital marketing is also on a constant path of change. The year 2021 saw a shift from offline and physical business operations to more investment in online business presence. While this largely has to do with the COVID-19 pandemic, which shut down businesses worldwide and placed everyone on lockdown, it is safe to say that doing business online was bound to happen one way or the other. In 2022, there’s a great deal of projection regarding sustaining online operations and drawing in more figures in sales revenue via digital marketing. But then, looking at the 2021 playbook, there are a few trends in digital marketing services you should look out for in 2022:
Introducing – The Metaverse!
Ever since Facebook made the big announcements about changing its name to Meta, there has been a lot of rave going on about the metaverse or what is technically known as Web 3.0. The metaverse is a decentralized world online that thrives on blockchain technology and is significantly positioned to revolutionize online social interaction. Evidently, in a world where everyone is locked indoors, and social interaction is at an all-time high, there’s a need to feel that physical connection. That’s what the metaverse offers, among many things.
But how does it relate to digital marketing?
Think about it as though you’re combining both your offline and online digital marketing skills together. You’re creating a world of your own with a real-time connection with your audience with the metaverse. You’re talking about engaging users in a virtual and augmented reality world. It goes way beyond masked campaigns where you have to analyze data and determine user interest and experience. No doubt, the possibilities on the metaverse are endless. 2022 is the time for digital marketing experts and enthusiasts to launch into the metaverse and begin curating their own spaces in the virtual world. Launching informative content regarding the metaverse is a swift way to set your brand up as an authority, draw attention to yourself, and ultimately build the right audience base to execute subsequent marketing campaigns.
Influencer Marketing is on the rise;
The year 2021 concludes on a high note for influencer marketing, which will hit $13.8 billion in revenue. Without a doubt, the figures will skyrocket in 2022, especially with the metaverse rave currently taking over the world.
For context, influencer marketing thrives on the influence of famous figures or celebrities. Seeing as these influencers already own a large fan base, the simple act of marketing a product either by taking a picture with the product, posting content, or talking about the product, is bound to set an example for their large fan base to follow up. That means a single product, brand or service can increase sales by using this marketing strategy. With TikTok and Snapchat joining the train of social media giants and raising influencers, the year 2022 is bound to replicate the same influencer feat – especially with the metaverse.
Brands can take advantage of this and strike the end of the year deals with influencers in 2022.
SEO Content Integration;
One of the most consistent and effective digital marketing strategies is search engine optimization. By investing in optimized keywords embedded into web content, and overall optimization for websites to rank higher on Google search results, businesses gain more visibility and leads all over the internet. But, the current SEO trends show that in 2022 SEO hacks won’t be enough to convert internet leads. Users are looking for more engagement, swift answers to queries, and ease of surfing through websites. So, while SEO services may help a business rank higher, the contents on the business websites would ultimately determine if internet users would be interested. SEO must be integrated into website content in a relevant and relatable manner. Brands should avoid appearing “sales-y” in 2022. Generate top-notch and relevant content to sustain and convert leads.
Website Optimization via UI/UX;
Website optimization is a major player in the 2022 fiscal year. The number of active internet users has long skyrocketed due to COVID-19 restrictions, and as it is with customers, they want their needs met quickly, fanciful, and efficiently. Just as the local cafes invest in physical outlook and excellent service, websites that offer products and services have to do the same in 2022 if they hope to convert visiting clicks into sales. It’s not enough to have a tacky website. You need to ensure that your website is highly functional. Response time, page design and functionality, and product visibility are essential aspects of optimizing your website. Ensure you take advantage of website design services to attract customers and give users a satisfying and swift experience.
User experience is an integral part of digital marketing, and it’s become more important since the COVID-19 experience of 2021. In order not to come off as mechanical and “sales-y,” digital marketing campaigns are set to take a more personalized approach in 2022. From upgrades in marketing tools to fresh industry training and hacks, there’s bound to be more “connected” ads on display designed to make users feel understood.
The year 2022 is a full year with lots of possibilities. Brands and businesses have already begun mapping out strategies and taking measures to ensure that they enjoy a profitable year. The real deal is in monitoring the trends as they come in 2022 and repositioning your business so that it can effortlessly adapt and take advantage of the trends come 2022. Generating relatable and relevant contents are as crucial as investing in the right marketing strategy for businesses in 2022. The metaverse is coming, and now is the time for businesses to begin upgrading their practices to align with the latest developments in Web 3.0