Photo by Tima Miroshnichenko from Pexels Marketing automation is used by 69 percent of top B2B performers for customer acquisition cost (CAC) and 50 percent for customer retention. With adequately positioned advertisements and inbound marketing, B2B marketing automation may help you impact your ...

In the B2B arena, eCommerce is the new normal. No longer the outlier, this sales channel is experiencing explosive growth. In the US, Forrester estimates B2B eCommerce sales to reach $1.8 trillion by 2023. Fueled by a global pandemic and ...

The nature of business-to-business contracts has changed considerably over the years. Technology has played a prominent role in the evolution of these types of business relationships. Businesses should be aware of major technological trends in 2018 and the ways that ...