Around 100 people have rallied outside Google's California offices to protest against controversial proposals to alter how data is treated over the web. Google and Verizon suggest treating fixed line services differently to wireless and some specialized content. This would allow net providers to give priority to certain online traffic. Protesters outside the famed Googleplex said this would create a "pay-to-play" service and urged Google to live up to its famous motto "don't be evil".