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Birds Born to Fear Red Monday, August 03, 2009 - Ehud Rattner Home >> Headlines >> Biology   
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Finches instinctively avoid competitors colored red, rather than learning to fear the color during their upbringing, Australian research concludes. The results are tempting researchers to suspect that in other animals, including ourselves, red's aggressive and intimidating character might also be hard-wired into brains from birth. Dozens of experiments have shown that red intimidates competitors. In humans, wearing red improves chances of winning at sports. (source: nature.com)
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