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Microsoft May Rename Live Search 'Bing' Tuesday, May 26, 2009 - Ehud Rattner Home >> Headlines >> Internet   
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Microsoft's new search engine is reportedly dumping its codename, Kumo, in favor of the brand name Bing. To get the word out, Microsoft is planning a massive advertising campaign to launch its new search brand. Bing's debut will feature a $80 to $100 million online, TV, print, and radio advertising campaign, according to AdvertisingAge. To put that number in perspective, Google's entire advertising budget for all of 2008 was $25 million. (source: adage.com)
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