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Ask Brings Back Butler Jeeves Monday, April 20, 2009 - Ehud Rattner Home >> Headlines >> Internet   
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Search engine Ask is reverting to its original name, Ask Jeeves, as it reintroduces the iconic fictional butler into its corporate branding. Jeeves was dropped from the brand in 2006 as the search engine began a series of face lifts aimed at increasing market share and gaining on Google. At the time there was a brief campaign from users to have him reinstated. Ask says the return of the valet, based on a character created by PG Wodehouse, is in response to "user demand". (source: news.bbc.co.uk)
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2008 In Technology |
