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Brain Responds More to Valuable Objects Friday, December 26, 2008 - Ehud Rattner Home >> Headlines >> General Science   
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Dollar signs for eyes – cartoonists have been drawing them for years, and the artists, while whimsical, may have been onto something. According to new research from UC San Diego, areas of the brain responsible for vision respond more strongly to objects of value. Led by John Serences, assistant professor of psychology and head of the Perception and Cognition Lab at UC San Diego, the study is published in the Dec. 26 issue of the Cell Press journal Neuron. (source: sciencedaily.com)
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