Via its recent acquisition of Ciao and its cashback program, Microsoft is offering searchers financial rewards. It’s no secret that Microsoft is a distant third behind Google and floundering competitor Yahoo in the search engine business. With Google constantly expanding its online offerings, Microsoft has turned to tactics that either smack of desperation or perhaps of brilliance, depending on your perspective. Microsoft is in-effect paying users for their search engine traffic.
(source: dailytech.com)
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