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Google Plans New Internet Measurement Tool Tuesday, June 24, 2008 - Ehud Rattner Home >> Headlines >> Internet   
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Google is expected to unveil a tool Tuesday that measures Internet use to help advertisers identify the best places to buy ads that will reach its target audience, according to a report Monday on the Wall Street Journal Website. The measurement tools, which will be offered to advertisers and their agencies for free, will compete with services offered by established leaders Nielsen and ComScore. (source: online.wsj.com)
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