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Essence of Happiness? Thursday, June 19, 2008 - Ehud Rattner Home >> Headlines >> General Science   
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Why does payday feel good? You can’t eat money, and it can’t have your babies — so how did that 'ker-ching!' feeling become so sweet? Working with rats, neuroscientists have gained an insight into how the brain comes to take pleasure in abstract rewards. Animals, they suggest, have a reward system that focuses on specific outcomes — what an action would achieve — which in turn plugs into a more general system that lets us know what feels good. (source: nature.com)
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