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Google-Yahoo: Deal? Saturday, May 10, 2008 - Iddo Genuth Home >> Headlines >> Internet   
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Will Google and Yahoo come together on a search advertising partnership? The two companies have been discussing an agreement under which Google would deliver some ads alongside Yahoo’s search results. Since Google on average earns much more than Yahoo for every search, the deal, at least in theory, would boost Yahoo’s revenue. The two companies conducted a two-week experiment to make sure that was indeed true and both companies have called the test a success. (source: bits.blogs.nytimes.com)
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