Power transfer by electromagnetic induction is the same process used to recharge some electric toothbrushes. A magnetic field is generated by the SplashPad and transfers energy into the SplashModule-equipped gadget. That energy is then transformed into direct current used by the battery to recharge. The company claims its technology is safe and will not even wipe a credit card placed accidentally on the pad. SplashPower is planning to release its first products, expected to range from $25 – $50, in 2007 through its partners, signaling the beginning of the end of wire clutter and turning the house upside down for the right power cord.